Content Strategy

A well thought out strategy can make your money go further by really narrowing in on what you’re trying to say, to whom, and how best to communicate it.

I CAN HELP YOU:

• Set SMART goals
• Define your strategic objectives
• Identify and unpack your audience
• Unearth the stories you want to tell
• Articulate your key messages
• Establish a clear tone-of-voice
• Choose the best communication channels and formats to achieve your goals

Content Creation

Once the content strategy is in place, I can help you deliver it by creating engaging comms assets that reach and resonate with your target audience.

I WILL:

• Do a deep-dive into your knowledge bank and extract the most engaging insights
• Define your brand’s content pillars
• Develop original content and campaign ideas
• Create multimedia and multi-format content assets such as reports, guides, social comms and marketing materials
• Develop content calendars to help you manage cross-channel distribution

Storytelling

From blogs to newsletters, Instagram captions to decks, I can be your remote wordsmith.

I CAN:

• Conceptualise ideas for multimedia and original storytelling
• Conduct interviews
• Write articles, blog posts, newsletters, web copy and sales materials
• Edit your key documents
• Amplify community voices through storytelling and mentorship