CASE STUDY
Turning Errors into Engagement
Client
Made of Matter
Challenge
A production error resulted in misprinted wallpaper samples. Throwing them away would be wasteful; how could Made of Matter turn this mishap into an opportunity?
Solution
Social Media Campaign – “Wrapped in Error”
With Christmas around the corner, the misprinted samples offered a serendipitous opportunity to get Made of Matter designs into people’s hands, while playing on the idea that mistakes happen, especially around the holidays when everyone is trying to get a thousand things done at once!
‘Wrapped in Error’ was a lighthearted Instagram video series that offered the misprinted samples as sustainable gift wrapping options. Followers could enter a contest to win, fostering brand engagement and promoting Made of Matter’s commitment to sustainability.
Outcomes
Increased brand awareness and positive brand perception through a creative solution to a production challenge.