CASE STUDY

Building Brand Awareness with a Sustainable Twist

Client

Made of Matter

Challenge

A new brand, Made of Matter, needed to establish itself in a design market saturated with minimalism and sustainability messaging. Their focus on maximalist design presented a unique challenge: could a brand be both luxurious and eco-conscious?

Solution

Lead Magnet – “Maximum Pleasure, Minimal Footprint: How to be a Sustainable Maximalist”

This downloadable lead magnet walked readers through how they could be both maximalist and eco-conscious in a fun, tongue-in-cheek way! By offering valuable information, Made of Matter generated qualified leads interested in their products.

Read the guide

Outcomes

Increased brand awareness and website traffic with a targeted approach that resonated with Made of Matter’s ideal customers.

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