CASE STUDY

Thinking Outside the Walls – Guerilla Installation

Client

Made of Matter

Challenge

Made of Matter wanted to challenge people’s perception of wallpaper and showcase their unique designs in an unconventional way.

Solution

Outdoor Installation & Social Media Campaign – “If These Walls Could Talk”

A guerilla-style installation displayed Made of Matter’s wallpaper designs in unexpected locations around London. Photos and videos were shared on social media, sparking curiosity and conversation. The campaign included an email marketing component with a contest to win wallpaper, driving further engagement.

Outcomes

Increased brand awareness and positive brand perception through a disruptive and memorable marketing tactic.

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