CASE STUDY
The Fun of Finding Your Wallpaper Soulmate
Client
Made of Matter
Challenge
Encourage a wider audience to discover Made of Matter and explore the personality behind their wallpaper designs.
Solution
Social Media Quiz – “What Kind of Wallpaper Are You?”
- It’s a hot summer’s day, you can be found:
- A. Lying in the tall grass in an open countryside meadow (pastoral)
- B. Raving on a rooftop with your sunglasses on (psychonaut)
- C. Perusing an air-conditioned gallery (surrealist)
- Friends would describe you as:
- A. Ethereal, patient, calm (pastoral)
- B. Daring, bold, wild (psychonaut)
- C. Intellectual, eccentric, curious (surrealist)
This interactive quiz used playful questions and targeted social media ads to engage potential customers. By linking quiz answers to specific Made of Matter design styles, they showcased their range and offered a chance to win a free roll of wallpaper.
Outcomes
Increased brand awareness and audience engagement by creating a fun and informative way to explore their product line.